One day. One room. One forensic deep dive into the story, the hooks and the strategy that makes you impossible to ignore.

From invisible to pitchable, in one single day.

Most founders spend months, sometimes years, trying to figure out their PR strategy on their own.

They read the articles. They buy the courses. They pitch once, hear nothing and quietly decide that PR probably isn’t for them after all.

That’s not a PR problem. That’s a foundation problem.

Because without a forensically built story, a set of hooks that actually land and a strategy that’s specific to you, your pitches will keep disappearing into inboxes that will never reply.

Ignition fixes that. In a day.

Not a template. Not a generic framework with your name dropped in.

One day. One room. Laura’s full forensic attention on you, your story and exactly where you belong in the media landscape.

You leave with everything you need to pitch, and the confidence to actually do it.

WHAT BECOMES POSSIBLE

IMAGINE…

…sitting down to write a pitch and knowing – really knowing – that it’s going to land. That the angle is right, the publication is right and the story is so forensically yours that a journalist would be mad to ignore it.

About

My Story

Sick to death of supporting brands I didn’t give a shit about (and realising the impact this was having on my reputation), I left London-Agency life in 2013 to launch my freelance PR business and work with innovative, purpose-driven, diverse business owners that lit a fire in my belly.

What started as LKBPR soon evolved into PR with Perkes when I got married in December 2018 (and no, I didn’t just marry him for his name 😉)

At the start of the Pandemic, I expanded into a non agency, working with highly skilled PR industry specialists to deliver impactful outcomes for our clients.

It also gave me the space I needed to create online anf group training programmes for solopreneurs and bootstrapped business owners (and write an Amazon bestselling book!) 

PR is no longer about securing sexy coverage in a glossy mag – it’s about building relationships with some of the most influencial people in the world – your customers and clients (and the journalists giving you access to them.)

How We Can Help You Grow & Scale

Reputation Management

Keeping you out of the press as much as we keep you in it

Brand Awareness

Putting you on the map & making sure it’s your name on everyone’s lips

Media Relations

Building the trust of journalists, pitching ideas & securing media coverage

Training & Development

Teaching your in-house team how to become PR pros

Strategy & Planning

Keeping you ahead of the curve and leading trends

Crisis Management

For when the shit hits the fan

Our Team

Laura Perkes

Founder & Managing Director

Kayleigh Johnstone

Business Manager

Adele Woodthorpe

Senior Press Officer

Rebecca Slater

Press Officer

Alan Mills

Finance

The Shitbags

Mischief Makers

Brands We’ve Supported:

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