SEEN.
The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.
WHAT HAPPENS ONCE THE HYPE FADES?
In 2020, one brand became the undisputed poster child of lockdown fitness: Peloton. Bike and treadmill sales exploded, celebrities were spotted on them and waitlists stretched for months. The brand felt culturally unstoppable. While gyms struggled to retain clients,...
BBC INSIDER INTELLIGENCE. WHAT I LEARNED SO YOU DON’T HAVE TO
On Wednesday 25th March I headed up t'North to attend a couple of insider sessions with BBC journalists, hosted by Roxhill Media. The first session covered how to engage with The Big Boss podcast and BBC Work and Money. The second was a deep dive into how BBC...
CREATING SPACE FOR GROWTH: THE STRATEGIC DECISION TO END WHAT IS PUBLIC RELATIONS, THE PODCAST
Today, I’m inviting you into the raw, unfiltered reality of knowing when to let go, when to evolve and how serving your purpose sometimes means closing a chapter, even if it’s one you poured your heart into.
SURVIVING THE VISIBILITY GAME
YES, we get real about visibility, reputation and the constant pressure to play the game, even if the rules don’t feel right for you.
Both Laura and Amy go deep into the messy realities of building a business, managing teams and navigating the ego-fuelled hierarchies of the online world. We’re not sugar-coating anything: If you’ve ever found yourself asking, “Am I selling my soul for growth, or staying true to myself?”, you’ll see yourself reflected in what’s discussed.
SMALL ROOMS, BIG IMACT: REFRAMING SUCCESS AND SPOTLIGHT IN THE AGE OF “MORE, MORE, mORE”
Sit with this: What if everything in your business could be easier, more abundant and truly led by your own intuition, rather than by trends and hype? This episode of What Is Public Relations? is one for the rebels, the rule-breakers and the quietly ambitious. If you’re ready for honest conversations about visibility, self-trust and why smaller might be better, you’re in the right place.
AUDACITY, AUTHENTICITY & THE REAL WORK OF VISIBILITY
If you’ve ever felt like you’re drowning in the endless shriek of “authenticity,” “magnetism,” or “iconic leadership” in your socials, then you’ll want to tune in and break down exactly what it takes to actually stand out in a sea of sameness.
Ready to Grow?
But not sure what support you need?