The Client: Greener Energy Group
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About Greener Energy Group
Greener Energy Group is a family run, independent, renewable energy company based in Scotland.
They have over 30 years combined experience of providing energy saving solutions to customers, helping them save money on their bills and making their homes more energy efficient, therefore becoming more eco-friendly.
PR with Perkes was appointed by Greener Energy Group to raise their profile within Scotland. They already had an established marketing strategy that was constantly filling their sales pipeline with leads, but they wanted to invest in their reputation and raise their profile amongst even more homeowners.
As a Scottish based business they asked us to specifically focus on local and regional news outlets.
Strategy
To share feel good news stories about Greener Energy Group To offer expert tips and comments to media outlets to help position them as leaders in their industry.
To offer expert tips and comments to media outlets to help position them as leaders in their industry.
To further enhance their marketing strategy by positioning them in front of a much bigger audience.
To secure profile interviews for their founder, Peter Chalmers.
Final Result
Since working with Greener Energy Group we’ve been able to secure an eclectic mix of media coverage across key regional titles – including:
- A double-page profile interview in the print edition of Scotland on Sunday and on The Scotsman online
- Expert comment from Peter on how the Government has affected their heat pump business on Insider.co.uk
- Expert comment on why the Government’s Green Homes Grant failed for Metro and Metro online
- As well as news on Award Wins and celebrating their employee of the month, as featured in print in Paisley Daily News and on Daily Business online
- An interview with Peter was also published on TechRound
During our time working together we’ve also been working on a brand collaboration with Confused.com to highlight key areas in the renewable energy sector and why consumers should seriously consider switching to greener energy sources.
They’ve also seen an increase in website traffic since we’ve been working together, as well as an increase in new leads booking consultation calls with them.