One day. One room. One forensic deep dive into the story, the hooks and the strategy that makes you impossible to ignore.

From invisible to pitchable, in one single day.

Most founders spend months, sometimes years, trying to figure out their PR strategy on their own.

They read the articles. They buy the courses. They pitch once, hear nothing and quietly decide that PR probably isn’t for them after all.

That’s not a PR problem. That’s a foundation problem.

Because without a forensically built story, a set of hooks that actually land and a strategy that’s specific to you, your pitches will keep disappearing into inboxes that will never reply.

Ignition fixes that. In a day.

Not a template. Not a generic framework with your name dropped in.

One day. One room. Laura’s full forensic attention on you, your story and exactly where you belong in the media landscape.

You leave with everything you need to pitch, and the confidence to actually do it.

WHAT BECOMES POSSIBLE

IMAGINE…

…sitting down to write a pitch and knowing – really knowing – that it’s going to land. That the angle is right, the publication is right and the story is so forensically yours that a journalist would be mad to ignore it.

Spotlight Soireé

ONE EVENING. THE RIGHT ROOM. THE CONNECTIONS THAT CHANGE EVERYTHING.

"alt"

You’ve built something exceptional. Your results are real, your clients are delighted, and your reputation within your existing network speaks for itself.

But the media landscape doesn’t know you yet.

That’s not a reflection of what you’ve built. It’s simply a gap between where your authority is and where your visibility is.

Spotlight Soiree closes that gap.

Not through more content, more posting or more noise. By putting you in front of the right people, in the right room, with the tools to make sure your name travels further than you do.

That’s what it means to be seen at the level you’ve already earned.

THE ROOM, NOVEMBER 2026

Every guest in this room has been invited because of what they bring to the table.  Every person leading the evening is there because of the doors they can open for you.

Joining us this November

Juliet Barratt, co-founder of Grenade — built into an 8-figure brand off the back of bold, relentless PR. Juliet will share exactly how she used PR to scale Grenade’s reach, reputation and revenue, and what she’d do differently if she were starting again today.

A Media Mogul from Laura’s Little Black Book of Contacts will give you a rare, unfiltered look at what national media is actually looking for from the women they feature — what gets a pitch noticed, what gets it binned, and what makes someone “story-ready” in their eyes.

Laura Perkes will bring it all together, translating Juliet’s growth story and the journalist’s insider view into a strategic PR lens specific to your business, your story, and where you go from here.

Laura Perkes PR expert for small businesses

THE SPOTLIGHT SOIREé EXPERIENCE

Spotlight Soiree isn’t a one-night event. It’s the room that keeps opening doors long after you’ve left it.

The evening itself is intimate by design: Ten guests, an 8-figure founder, a media mogul and a level of access to conversations that simply doesn’t exist in a conference room or on a Zoom call.

This is the evening where you sit alongside the people who can show you — and tell you — exactly what it takes to be known for it.

Every guest receives a personal follow-up from Laura after the evening, because what happens next matters just as much as the night itself.

 

YOUR PLACE AT THE TABLE

19th November, Home House, London.

Spotlight Soiree is intentionally limited to ten guests to ensure you get proximity to the guests who’s insights could change the trajectory of your business, and your reputation, forever.

Investment £997

Hi, I’m Laura.

I’ve spent 22 years building relationships with the journalists, editors and producers that most people will never get in front of. The Daily Telegraph. Harper’s Bazaar. Condé Nast. Grazia. Netflix. The BBC.

Those relationships — and the relationships I’ve built with founders who’ve used PR to genuinely transform their businesses — are why Spotlight Soiree exists.

The people I work with are already exceptional at what they do. They have results, they have clients who refer them without being asked, and they have a body of work worth talking about. What they don’t yet have is the media presence that reflects it, or a clear view of what it takes to build one

That’s the gap this evening closes.

My clients have been featured in Forbes, Fortune, The Daily Telegraph, Woman & Home, Stylist, Metro and This Morning. They’ve been invited onto stages, into boardrooms and onto podcasts they couldn’t have accessed alone.

That’s what strategic PR does. And for many of the people who’ve sat at this table, it’s been the start of working together properly — building their visibility plan, their press strategy and their next chapter.

READY TO CLAIM YOUR SEAT AT THE TABLE?

ONE EVENING. THE RIGHT ROOM.

THE CONNECTIONS THAT CHANGE EVERYTHING.

Sign in to gain instant access!

You have Successfully Subscribed!