The Client: Jaz Ampaw-Farr

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About Jazz

Jaz Ampar-Farr is an author, motivational speaker and a self-confessed resilience Ninja. An ex-teacher with a passion for giving back, her life would have been very different had it not been for the five everyday heroes who saved her from a life of prostitution, degradation poverty.

Life was tough for Jaz. She was born into a world of lack and poverty and suffered abuse at the hands of her step-father. With no fixed address or safe space to retreat to, school became her salvation. However, when the signs of abuse could no longer be hidden, Jaz and her brother were put into foster care.

The teacher who made it happen became one of the five everyday heroes. Another teacher had a similar impact. When her pimp took her into a lingerie shop to ‘try on dresses’, Jaz realised that the teacher she idolised would never wear anything like that, so ran out of the shop and into the Police station to hand herself in.

With sheer determination, Jaz finished school, studied her A-Levels and managed to get a place at teacher training college. Her teachers had such an impact on her life that she wanted to pay that forward and be that someone for the next generation. But life didn’t become any easier.

The one thing that kept her going was her resilience and the belief that if we’re just 10% braver, we can achieve anything we want.

Jaz has since got married to one of Cosmopolitan magazine’s ‘Man of the Month’ who she went on a date with at 20 years old, and has had three children of her own.

Her TedX talk has been viewed over 100,000 times and is now fully booked as a motivational speaker, giving talks around the world about resilience.

Jaz says herself that she’s a big deal within the education sector, but wanted to raise her profile to the masses and spread her message about being resilient.

She hired PR with Perkes as the team to drive her message to millions of other people. She wanted her story to inspire the thousands of other people who face hardships everyday, or those who give everything they’ve got but never get the recognition they deserve as someone else’s hero.

She wanted to show that if she can do it then anyone can.

Getting featured in the local press was a prime focus for her as it was an area that she’d never tapped into previously.

Our mission was to make her voice heard on a local and national level.

Strategy

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Use her story to gain mass-media exposure

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Use her expertise to secure a regular column in a women’s weekly magazine

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Use national ‘Thank A Teacher Day’ to spread her message about Everyday Heroes within the local press

Final Result

Within the first month of working with Jaz we were able to secure her a regular agony aunt column with Pick Me Up magazine where she was answering questions from readers on relationships and self-confidence.

We were also able to secure an exclusive interview with Fabulous Magazine to share her story and secured a three-page article in Buckinghamshire & Berkshire Living, the regional glossy that covers her hometown of Milton Keynes.

We were also able to secure a piece on WeAreTheCity sharing Jaz’s three top tips on how to get out of your own way and get what you really want: 

For National Thank A Teacher Day we were able to secure press coverage in every single local media outlet, including:

  1. An interview with the breakfast crew on BBC Three Counties Radio
  2. An interview with Richard Adoo on BBC Three Counties Radio
  3. Soundbites recorded with Bucks Radio that were played every hour during Thank A Teacher Day
  4. An interview on BBC Look East
  5. Milton Keynes Citizen
  6. Bucks Radio website


Since being interviewed on BBC Three Counties Radio and BBC Look East, Jaz is now their go-to contact for anything relating to overcoming adversity, resilience and education.

Being featured in the press also gave Jaz the confidence to enter the Great British Businesswoman of the Year Awards.

During our time together, we also worked on her application to become a Ted Fellow and helped her create her bio for when she was announced as a patron for Think Equal.