SEEN.
The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.
SEVEN WAYS YOU CAN GET IN THE MEDIA RIGHT NOW
When it comes to elevating your expertise by getting in the media there are different news hooks that you can use to make an impact. The strength of your news hook can either make or break how successful your PR pitch is going to be….
8 STEPS THAT WILL GET YOU READY FOR PUBLICITY
Securing media coverage is one of the fastest, most effective ways to position your brand in front of millions of people. As a PR consultant & Reputation Manager with over 19 years experience, I’ve had the absolute honour of working with an eclectic mix of...
THE DIFFERENCE BETWEEN PAID MEDIA & EARNED MEDIA
There seems to be quite an outrage on FB at the moment, with coaches calling out other coaches for being featured on Yahoo! Finance, but not declaring that they’ve paid for the opportunity. And while this isn’t illegal, it’s not what I would traditionally class as PR...
PR MYTHS DEBUNKED: #5 PR IS ONLY FOR BIG BRANDS
5-PART SERIES: PR MYTHS DEBUNKED This myth is potentially one of the biggest myths going. Or it may just be that I hear it a lot from business owners who are putting obstacles in the way and keeping themselves small. But I’ll let you be the judge of that 😉 In the...
PR MYTHS DEBUNKED: #4 PR IS EXPENSIVE
5-PART SERIES: PR MYTHS DEBUNKED Before I roll my sleeves up and get stuck into this myth, I'm going to admit something.... ....I don't really understand what people mean when they say something is expensive. Not because I'm stupid, but because what's expensive to you...
PR MYTHS DEBUNKED: #3 PR TAKES TOO MUCH TIME
PR 101: DEMYSTIFYING THE MYTHS AROUND PUBLIC RELATIONS MYTH #3: PR TAKES TOO MUCH TIME If I was to tell you that you can get in the media by spending 30mins per day building your PR presence, would you believe me? WOULD YOU? The…
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