One day. One room. One forensic deep dive into the story, the hooks and the strategy that makes you impossible to ignore.

From invisible to pitchable, in one single day.

Our clients feature in…

Forbes
METRO
Mail Online
Stylist Magazine
GB News
Authority Magazine
Time out
Fortune
The independent
Woman and Home
The Daily Express

Most founders spend months, sometimes years, trying to figure out their PR strategy on their own.

They read the articles. They buy the courses. They pitch once, hear nothing and quietly decide that PR probably isn’t for them after all.

That’s not a PR problem. That’s a foundation problem.

Because without a forensically built story, a set of hooks that actually land and a strategy that’s specific to you, your pitches will keep disappearing into inboxes that will never reply.

Ignition fixes that. In a day.

Not a template. Not a generic framework with your name dropped in.

One day. One room. Laura’s full forensic attention on you, your story and exactly where you belong in the media landscape.

You leave with everything you need to pitch, and the confidence to actually do it.

WHAT BECOMES POSSIBLE

IMAGINE…

…sitting down to write a pitch and knowing – really knowing – that it’s going to land. That the angle is right, the publication is right and the story is so forensically yours that a journalist would be mad to ignore it.

IMAGINE….

…having a 90 day PR roadmap that tells you exactly what to pitch, where to pitch it and when — so that your visibility builds consistently rather than in random bursts of brave.

IMAGINE…

…leaving a single day with more clarity, more direction and more pitchable material than most founders build in a year.

THAT’S IGNITION.

AND IT’S WAITING FOR YOU…

SEEN.

The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.

PR MYTHS DEBUNKED: #2 PEOPLE WON’T BE INTERESTED IN ME

PR MYTHS DEBUNKED: #2 PEOPLE WON’T BE INTERESTED IN ME

PR 101: DEMYSTIFYING THE MYTHS OF PR MYTH #2: WHO WANTS TO KNOW ABOUT LITTLE OLD ME? This is a belief that comes up time and time again in conversations, particularly with female entrepreneurs, and it’s something that needs…

PR MYTHS DEBUNKED: #1 PR IS HARD

PR MYTHS DEBUNKED: #1 PR IS HARD

PR 101: DEMYSTIFYING THE MYTHS OF PUBLIC RELATIONS MYTH #1: PR IS HARD During this five-part blog series I’m going to be exploring some of the beliefs that people have around PR, looking into where that belief has come from and

ELEVATE YOUR EXPERTISE

ELEVATE YOUR EXPERTISE

One of the many things I love about my job as a PR Consultant is the variety of entrepreneurs and brands that I work with. But they always have the same thing in common: they’re all experts in their field and they’re afraid to admit…

MASTERING YOUR MESSAGE

MASTERING YOUR MESSAGE

If you’ve ever worked with a business coach or a marketing mentor you’ll know how important it is to get crystal clear clarity on the message that you’re sharing. If you haven’t worked with either of these specialists before, then I'm here to educate you on how...

WHO ARE YOU TALKING TO?

WHO ARE YOU TALKING TO?

Wherever you are in your business journey, whether you’re sitting on an idea, have recently launched or have been established for a few years, there’s ONE thing all businesses need to be super clear on – your customer avatar.

WHAT’S YOUR STORY TELLING

WHAT’S YOUR STORY TELLING

There’s no denying that ‘storytelling’ is the buzz word of the moment and there are no signs of it slowing down. But WTF does it mean and how can you use it to your advantage to enhance your business?

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