SEEN.
The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.
THE TRUE ROLE OF PR: REALITY VS EXPECTATION
As a PR Strategist & Reputation Manager, my biggest bug bear is the misunderstanding of the role of Public Relations and the part it plays in growing a business. I’m not sure where the disconnect has come from; it may be that those of us working in the industry...
PR ISN’T THE ANSWER
PR is NOT the answer. Well, it’s not the ENTIRE answer. Your PR strategy should only be one piece of the pie. Don’t get me wrong, a slice of PR is exciting and delicious, but if it sits alongside a marketing and social media strategy it’s a lot more tempting and enticing.
HOW TO MAXIMISE PUBLICITY WITH SEO IN THREE EASY STEPS
It's no secret that every business owner needs to keep the Google search spiders active. To do this, you have to continuously post fresh content, use key words in all of your copy and of course, obtain backlinks from other websites. But what does SEO have to do with...
FIVE WAYS TO RAISE YOUR PROFILE AND GET VISIBLE AF RIGHT NOW
Being visible..... .....It’s something that you're told is important: You're told that being visible will help you to attract more clients, make more money and accelerate business growth. But is being visible actually working for you? 🤔 Do you feel like you’re...
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