SEEN.
The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.
MEASURING THE IMMEASURABLE
If there’s one question that PR Pros hate hearing (myself included) it’s: What’s the ROI of PR?
The reason we hate it is because you can’t measure the immeasurable; you can’t measure the impact that your brand is creating, or the relationships that you’re establishing, or the reputation you’re building.
WHAT HAPPENED TO PR?
Nothing dramatic has actually happened to PR.
But it feels like the definition of PR (and people’s understanding of it) have fallen off the edge of a cliff.
And while that statement does sound dramatic, it’s true.
FAILING TO PREPARE IS PREPARING TO FAIL
Having a strategy is imperative if you want to keep focussed on your growth goals. Plus, it helps you to analyse what is and isn’t working at regular intervals (I suggest that clients assess tactics every 3-6 months.)
BUILDING AUTHORITY ISN’T JUST ABOUT BEING VISIBLE
Depending on your business, the term ‘visibility’ may be a new concept to you, as it was for me four years ago.
Pre-pandemic I worked mainly with SMEs, but like everyone else, needed to pivot to keep my business in business. Having amassed over 16 years of experience, I thought I’d do what many other business owners did and create online programmes that would monetize my knowledge and expertise.
HOW TO STRIKE THE RIGHT BALANCE
As a Founder or key decision maker, hiring the right PR Agency or PR Partner can be challenging in more ways than one.
Not only do you need them to understand your brand, your vision, your mission and your values, but you also want them to understand the growth goals of the business and the role you want PR to play in contributing to that growth.
THE TRUTH ABOUT PR
Depending what you listen to, or more importantly, who you listen to, you might believe that PR is dead and that you don’t need it as part of your business growth strategy. But when you peel back the layers and look at what PR actually means, it’s all about...
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