SEEN.
The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.
POINTLESS TACTICS, OR SCALABLE STRATEGIES?
The fight for attention has never been stronger, yet the quest to stay on top of your game and constantly in the mind of your key customers means that you may be chasing tactics that don’t actually deliver growth.
Sure, going viral gives you clout, but for how long?
WHO CAN YOU REALLY TRUST?
Without trust, you have nothing. You could have the most innovative product, the coolest brand visuals, the slickest website, millions of followers on social media and a message that galvanises your ideal clients into buying from you - but if they can’t trust you,...
THIS IS WHY YOUR REPUTATION MATTERS
It doesn’t matter who you, which brand youve built or how well known you are, your reputation matters. It works silently on your behalf and can either contribute to the success or the failure of your business without you even realising it. In a world where everyone...
ARE YOU PART OF THE PROBLEM?
The PR industry has a problem. If you don't work in PR then you *probably* think that this blog isn't for you - but it is. If you're pitching to journalists yourself or working alongside a PR parter, unbeknownst to you, you're contributing to the problem. "The...
THE RIGHT TIME TO INVEST IN PR SERIES PART TWO: START-UPS & SMEs
WANT TO MAINTAIN YOUR REPUTATION? THEN AVOID MAKING THIS MISTAKE
Celebrities do a really good job at giving us a crash course in how not to behave when it comes to media attention. They also give us insight into what happens when the shit hits the fan and the damage this can cause to your reputation. Last year I was the go-to PR...
Ready to Grow?
But not sure what support you need?