SEEN.
The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.
CONFUSED BY COMMUNICATION TACTICS THAT WILL DELIVER GROWTH?
This blog has been inspired by all the posts I see on LinkedIn with a PR, Marketing, Social Media flavour. It’s also been inspired by the myriad of job roles of the people posting PR, Marketing and Social Media related content. When I say inspired, what I actually...
WHEN TO INVEST IN PR SERIES: PART ONE – SOLOPRENEURS
When I sat down to write this blog I intended to cover all the different ways you can introduce PR into your business strategy and marketing / comms strategy. But I soon realised that it was going to be a bit of a monster and not that user-friendly 🤦♀️ So, instead of...
ARE YOU DELUSIONAL WHEN IT COMES TO DATA?
Communicating to your customers, clients and prospects is a vital ingredient when building and scaling your business. But with so many platforms and channels available to you, it can be hard to choose which ones are right for your business. Everywhere you turn, a guru...
THE RISE OF INFLUENCERS & THE DECLINE OF YOUR BRAND
Over the past 20 years the tactics available to brands to raise awareness, drive sales, build their credibility, their reputation and build a community of raving fans has expanded beyond all recognition. Without showing my age 😂, when I got my first job at a PR Agency...
EXPERT INSIGHTS: INTRODUCING THE PESO MODEL
As you know, I like to spill the tea when it comes to telling the truth about PR, because there are waaaay too many people spreading mis-information in the Wild West of Social Media If there’s just one thing you can guarantee to get out of me, it’s the truth 😜 This...
PR VS PUBLICITY: WHAT’S THE DIFFERENCE?
You may have seen the words PR and Publicity being used interchangeably, but they are not the same thing. PR, or Public Relations, is what you use to communicate about your business to everyone: Your customers and clients, Your shareholders Your stakeholders....
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