NEW DATE TO BE ANNOUNCED IN DUE COURSE.
KEEP YOUR EYES PEELED FOR UPDATES.
One Day. 50 Seats. The Room The Press Are Already Talking About.
Not a workshop. Not a webinar. The one PR and visibility event UK founders will be talking about in 2026.
SOMEWHERE RIGHT NOW A JOURNALIST IS WRITING A STORY.
They’re looking for an expert. Someone with a perspective that cuts through.
Someone whose story will make their readers stop scrolling and think: “Yes this is me! I need this!”
BUT THAT’S NOT YOU
Not because you’re not the right person. You are. You’re exactly the right person.
But she doesn’t know your name or who you are. She’s never seen your work. You exist in a world she hasn’t been introduced to yet.
So she’ll find someone else. Someone less qualified. Someone with a smaller body of work and a louder online presence. Someone who knew how to get in the room.
THAT SCENARIO IS HAPPENING RIGHT NOW, WHILE YOU’RE READING THIS
While you’re posting on social media hoping the algorithm finally decides to work in your favour.
While you’re watching people you know — people who are less experienced, less impactful, less transformational than you — celebrate their coverage, their features, their invitations.
And you wonder: When is it going to be my turn?
IT IS YOUR TURN
It has always been your turn. You just haven’t been discovered yet.
You’re known, but not outside your inner circle. That stops today.
This is the year the gap between visible and invisible stops being about talent and starts being about who got in the room first.
CLOSE YOUR EYES FOR A SECOND
IMAGINE IT’S THIS TIME NEXT YEAR
Nothing has changed. You’re still posting every day, you’re still watching others get featured, you’re still the best kept secret in your industry – brilliant, capable, quietly extraordinary – yet completely unknown to the people who need you most.
THE CLIENTS WHO NEED YOU
The ones who would’ve found you in a magazine, heard you on a podcast, or seen your name in a publication they trust — they found someone else instead.
Not because that person was better, but because they were visible and you weren’t.
THE OPPORTUNITIES THAT COULD HAVE ARRIVED
The speaking invitations, the collaborations, the doors that open when your reputation travels ahead of you — they went elsewhere, because they don’t know that you exist.
THE INCOME FIGURE YOU HAD IN MIND
The one that feels just out of reach, the one that would change everything, is still out of reach. The gap between where you are and where you want to be has never been a skills gap. It has always been a strategic visibility gap.
You stayed invisibe because you didn’t know how to change it.
THAT’S THE COST OF WAITING.
WHY NOW?
There are fewer journalists than ever, covering more ground, with less time to find you in a crowded inbox.
And the way people discover who to trust is changing.
Search isn’t just Google anymore, it’s AI answering the question before she ever sees a results page, pulling from whoever’s already established. Miss that, and you don’t just miss a feature. You miss being the answer at all.
THIS ISN’T A WINDOW THAT STAYS OPEN
The people who get known first become the ones journalists, podcasts and platforms reach for by default.
That default gets harder to dislodge every year someone else holds it instead of you.
WHAT KNOWN IS
KNOWN is a one-day experience for established founders and business owners who are done waiting to be discovered.
PICTURE THIS
You walk into a room on the morning of Friday 16th October. You don’t quite know what to expect.
You know you’re good at what you do. But somewhere underneath the confidence is a quieter voice. The one that wonders if you’re interesting enough. The one that wonders if journalists would really want to hear from you. The one that has been keeping you smaller than you deserve to be.
BY THE TIME YOU LEAVE THE ROOM
Something has shifted inside you.
Not just a belief that you are an expert authority in your niche.
But that you have the tools and the contacts to become known. That little voice in your head holding you back? It’s quieter than it’s ever been.
Because you will have heard directly from the journalists themselves, that your story is exactly what they are looking for.
YOU WILL HAVE SEEN YOURSELF THROUGH LAURA’S LENS
The forensic, practiced, 22-year-trained eye that sees what you cannot see when you’re standing too close to your own story. What you see will take your breath away.
Because the news hooks that felt impossible to find will have written themselves in the room without you even realising it was happening.
By the end of the day the question won’t be: is PR for me?
IT WILL BE: WHY DID I WAIT SO LONG?
WHAT HAPPENS IN THE ROOM
The day opens with Sherisse Bisram.
Sherisse is a transformational leader in women’s empowerment whose work goes beyond mindset and into the soul-level remembrance of who women were always meant to become.
With a master’s degree, a decade of experience and a personal journey forged through extraordinary circumstances, she guides high-achieving women back to their original power.
Not the one they learned to perform
The one they were born to embody.
Her methodology blends holistic practices, embodiment and deep inner activation.
Supporting women to dismantle pressure, release survival-led success and rise into their destined expression. She is known for her grounded presence, magnetic delivery and her ability to ignite a room instantly.
Sherisse opens KNOWN because the most powerful thing you can do before you pitch a journalist is become completely, undeniably, unapologetically yourself.
Then Jodie Hayward takes the room.
Jodie is the founder of Radical Alignment — wealth, freedom, power and presence, with no compromise.
She spent ten years as the operational force behind some of the biggest launches and businesses in the industry, building six and seven-figure companies from the inside out, while studying the identity work underneath them for just as long.
She has built success the way she was told to, found that it cost her everything it had promised, then rebuilt it on her own terms.
Jodie mentors women founders on the two things nobody builds at the same time; the business that scales, and the woman running it. Her clients started calling her their fractional Chief Alignment Officer, because no title that already existed fitted what was happening.
She is rewriting the story that success has to cost you something.
By the time Jodie is finished, the most pitchable version of you is no longer hidden. You know your story. You have claimed it. And you are ready for what comes next.
THROUGHOUT THE DAY
Laura will weave her media magic in real time, introducing you to the version of you who’s brave, courageous and audacious enough to put yourself in the spotlight.
Not to show off. To show up.
For yourself, your clients and the people whose lives you truly transform. Because they need you right now, but they can’t find you because they don’t know you exist.
This wont be generic tactics, or handing you a template to follow.
This will be real, raw, strategic work that’s completely bespoke to you.
This is understanding what your story is, where it belongs and what becomes possible. For your authority, your income, your impact, when the right people start hearing it.
THEN SOMETHING SPECIAL HAPPENS
Laura sits down with Jenni Parker Brown, founder and Editor-in-Chief of Brand Runway and Media Partner of KNOWN
Get comfortable for this fiery fireside chat about authority, what it really means and how it’s built.
Jenni has spent more than 14 years working at the intersection of publishing, thought leadership, personal brand and digital discovery.
Building platforms that have brought influential authors, thinkers, entrepreneurs and change-makers into the public eye.
Her signature approach, Authority Couture, brings an extraordinary editorial eye to the representation of established experts and leaders; bespoke, highly considered and designed around the individual rather than an off-the-shelf formula.
At the heart of Jenni’s work is a single conviction;
The authority is already there. The marketplace just needs to be able to see it.
This conversation is for every person in the room who has ever wondered whether their story is enough.
It is.
Jenni will show you why.
THEN YOU’LL BE MEETING THE PRESS PANEL
These are the journalists waiting to meet you.
Alyssa (a-lee-sa) Jaffer is a London based journalist covering careers and leadership, health and lifestyle.
She is also a content and communications expert, with degrees in media and journalism from UC Berkeley and City University of London and years of professional experience in content marketing.
Reporting on crucial stories like the motherhood penalty for Stylist and the sexual harassment of female farm workers and custodial workers for PBS “Frontline”, Alyssa is an award-winning professional with an interest in issues impacting women at work.
Alyssa’s words have been published in Forbes, National Geographic, Business Insider, Glamour UK, Stylist Magazine, Mashable, AllBright and more.
She works with brands like Google, Salesforce, Deliveroo, London School of Economics (LSE) Innovation and many others. Follow Alyssa for articles on trending topics across the future of work and careers, women in the workplace, health, travel and lifestyle.
Charley has interviewed and profiled some of the biggest Hollywood names as a contributing writer for Glamour.
She has a stronghold in the world of women’s magazines, writing across multiple beats for Stylist and Grazia with her stories spanning from sex, relationships and friendships to sports and activism.
She has also recently written features exploring women’s health empowerment for AllBright, The Times and The Telegraph, and is currently investigating multiple stories involving medical misogyny.
Details coming soon.
Don’t be surprised if it’s a producer from one of the most prestigious TV channes in the UK.
These are not industry insiders talking about journalism in the abstract. These are the journalists with the bylines, the audiences and the editorial briefs, who are actively looking for stories and experts right now.
You will hear directly from them – what makes them stop scrolling, what makes them pick up the phone what makes them say YES and what gets deleted.
What you’ve learned all day will help you recognise yourself in their answers.
THE DAY ENDS WITH A VIP DINNER
This is your opportunity to spend the evening with the speakers, sponsors, journalists and other VIPs.
It’s a relaxed, informal evening where you get to continue the conversation and really get to know the people you’ve spent the day with.
It’s intimate, unhurried and the very room that can take you from being seen and heard to being chosen to be featured.
This is where the experience of the day cements you as a credible authority who not only becomes memorable, but becomes KNOWN, by the people with the power to position you in front of their audience and their communities.
The is the room where the most important conversations with key decision makers continue, and where long lasting relationships begin.
THE MOMENT IT FINALLY LANDS
For some, it happens in the morning, when they articulate their story out loud for the first time and hear how it sounds.
For some, it’s during the press panel, when a journalist describes exactly the kind of expert they’re looking for and it’s unmistakably, undeniably them.
For others, it’s quieter than that. A shift. A settling. The feeling of something that has been held tightly for a long time finally being released.
The moment when you stop asking
“am I good enough for this?”
And start asking:
“where do I want to be seen first?”
That is the moment KNOWN exists for.
And it’s waiting for you on the 16th of October.
MEET LAURA
Laura Perkes has spent twenty-two years doing something most PR people never do.
She sees you before you can see yourself.
The story you’ve been sitting on. The authority you’ve been downplaying. The version of yourself that your best clients already know — but that you haven’t yet trusted enough to show the world.
Laura finds it, names it and helps you claim it so completely that when a journalist comes looking, there’s no question you’re the right person for the story.
She has worked with over 150 founders to secure coverage in The Telegraph, Metro, Stylist, Good Housekeeping, Forbes, Fortune, GB News, This Morning and BBC Radio.
She is the author of the Amazon bestselling book How To Get PR and the creator of What Is Public Relations? The Podcast. She also regularly provides expert commentary on celebrity stories for The Mirror, Daily Express, Metro and GB News — because when journalists need a PR voice they trust, hers is the one they reach for.
But the coverage is never the point.
What actually changes is what happens inside the woman before the journalist ever arrives. The moment she stops performing her story and starts owning it. The shift from am I interesting enough to where do I want to be seen first.
That shift is what Laura creates.
The press coverage is just the proof that it happened.
WHO THIS IS FOR
KNOWN is for the founder who is ready for everything to change. You’ll recognise yourself here:
- You’ve been building something genuinely worth talking about. Delivering results, showing up consistently, quietly changing lives, but mainly within the comfort zone of your inner circle.
- You’re feeling the force of an invisible ceiling – overlooked and underestimated. You’re confused why opportunities keep going to people less qualified than you. You’re tired of knowing you’re meant for more but it feeling out of reach.
- You have an income figure in your head that currently feels delusional. You know the gap isn’t about capability. It’s about strategic visibility and access to opportunities.
- You know that the moment the right people find out you exist, everything changes.
WHO THIS IS NOT FOR
KNOWN isn’t for everyone. And that’s intentional:
- If you’re still working out what you do, this isn’t your moment. Not yet.
- If you want to be handed the answer, this isn’t the day for you. KNOWN gives you the clarity, the confidence and the hooks — the rest is on you to implement
- If showing up as the fullest version of yourself feels too soon, honour that. KNOWN will be here when you’re ready
THE ROOM THAT CHANGES EVERYTHING
SECURE YOUR SEAT AT THIS UNMISSABLE EVENT
STANDARD ACCESS
£397
Payment plans available
FOR THE FOUNDER READY TO BECOME UNMISSABLE
The full KNOWN experience, including:
The activation & embodiment
The identity work
Laura’s media magic woven throughout. theday
The fireside chat with Media Partner, Jenni Parker Brown at Brand Runway
And the press panel with journalists from Forbes and Grazia.
Everything you need to walk out knowing your story, your hooks and exactly where you belong in the press.
Food & Drink provided throughout the day.
VIP ACCESS
£597
Payment plans available
FOR THE FOUNDER READY TO GO ALL IN, IN THE ROOM WHERE DECISIONS ARE MADE
The full KNOWN experience outlines above, plus:
A seat at the exclusive VIP dinner. An intimate evening with Laura, the speakers, press panel journalists and a small number of fellow founders (worth £997)
Your Media Ready Mic Drop Moment, written by Laura, ready for you to pitch to the journalists after the event (worth £497)
A personal strategy call with Laura post-event so that you can maximise what you learned and create your personalised 90-day PR plan (worth £597)
WHAT BECOMES POSSIBLE
Imagine walking into a room and people already know your name.
Not because you went viral. Not because you paid to be there.
Because your reputation arrived before you did.
Imagine opening your inbox to an invitation you didn’t pitch for.
An opportunity that found you because the right journalist, podcast host and event organiser read the right article and thought:
“I need to feature her.”
Imagine your ideal client finding you through a publication or podcast they trust.
Reading or hearing your words in a context that positions you as the authority you already are.
Deciding that:
YOU are the only person they want to work with.
Imagine the income figure that currently feels out of reach starting to feel inevitable. Because the reputation that commands it is finally being built.
That is what PR does. That is what KNOWN sets in motion.
One day. The right room. The story that was always there, finally told the way it deserves to be.
BEFORE YOU DECIDE: FAQS
WHAT IF I'M NOT READY? WHAT IF I'M NOT ESTABLISHED ENOUGH?
If you’re already delivering real results for real clients, you’re ready. KNOWN is built for founders with substance behind them, not founders still finding their footing.
If that’s not you yet, then this isn’t the right decision for you rigt now.
IS THIS JUST ONE MORE THING TO ADD TO MY TO-DO LIST?
No. It’s not a multi-speaker event where you’re spoken at and then sold to. You will not leave thi event feeling overwhelmed, overstimulated and exhausted.
This is an immersieve experience where you do the work in real time.
It’s one day of depth. Not a six-week programme. You’ll leave with the work done, not homework to do later.
WHAT IF I'M UNCOMFORTABLE BEING THE CENTRE OF ATTENTION
That’s totally cool. KNOWN isn’t about performing a version of you that doesn’t exist. It’s about reconnecting and redefining who you already are so that you can confidently and strategically share your message with those who need to hear it.
The work that you’ll do will be completely personal and private to you, unless you decide to share when invited to.
I'VE TRIED PR BEFORE AND IT DIDN'T WORK. HOW WILL THIS BE DIFFERENT?
PR fails when you haven’t been taught the proper process. Too many PRs focus on the volume of coverage you can secure. Laura focuses on the coverage that will actually position you in the media outlets that matter – the ones your ideal clients actually consume.
Only then will it open doors to opportunities, access and invites.
You’ll leave with the actual hook, built in the room, with a journalist confirming it’s one they’d cover.
IS THIS WORTH THE INVESTMENT?
One feature in the right publication, one introduction from the right journalist, can return this investment many times over for years.
The question isn’t whether you can afford the room. It’s what staying invisible is already costing you
WHAT IF THE ROOM SELLS OUT BEFORE I DECIDE?
It might. There are only fifty seats available. A 2027 date hasn’t been confirmed.
If you’re having to convince yourself to be in the room then it’s not the room for you. If it’s not a FUCK YES, then it’s a no.
YOU’RE ALREADY WORTH KNOWING
Every client you’ve ever transformed knows it.
Every result you’ve ever delivered proves it.
Now it’s time for the world to know it too.
The room is ready. The journalists are coming. The story that changes everything is already inside you.
All that’s left is for you to walk through the door.