From invisible to pitchable in one single day.
One day. One room. One forensic deep dive into the story, the hooks and the strategy that
makes you impossible to ignore.
Friday 16th October I London I 9:30am – 5:30pm I VIP Dinner from 6pm
There’ s a moment that every founder who has been building something genuinely worth talking about will recognise.
You feel it.
The expertise is there. The results are there. The clients whose lives have changed because of your work are there.
And yet everytime you think about pitching to a journalist, producer or podcast, something happens.
You freeze. Not because you’re not credible. not because you haven’t got any expertise. not because there’s no proof to back up how incredible you are.
Because you don’t yet know how to position yourself in a way that journalists think ‘yes! This is who I need to feature.’
Not because you’re not good enough, but because this is completely new to you. And rather than fucking around and finding out, you decide that maybe PR isn’t for you.
It is. You just need to be shown how.
That is what IGNITION has been designed to do.
You don’t leave with a generic framework. You leave with your story, forensically shaped, completely pitchable and ready to send.
Our clients feature in…
WHAT THE DAY ACTUALLY FEELS LIKE
You’ll arrive in the morning not quite sure how to articulate what makes you genuinely different.
You’ll leave in the afternoon knowing – not hoping, not thinking, knowing – exactly what your most compelling story is, who needs to hear it and how to get it in front of them.
That shift. That specific, embodied, completely undeniable clarity.
That’s what IGNITION delivers.
The day moves at your pace. It goes where your story needs to go.
There’s not an agenda that was built for someone else.
Every conversation, every exercise, every hook and angle is built entirely around you.
BY THE TIME THE DAY ENDS YOU WILL HAVE:
YOUR NEWS HOOKS
The specific, forensically crafted angles that make a journalist stop scrolling and think “Yes, this is exactly the story my readers need to hear!”
YOUR 90-DAY PR STRATEGY
A clear, personal, completely actionable roadmap. Which publications. Which podcasts. Which journalist requests to respond to. What to pitch and when.
YOUR PITCH FRAMEWORK
The structure and the language that makes your pitches sound like you, because they actually came from you, but were shaped by someone who has spent twenty-two years knowing exactly what a journalist needs to hear.
AND SOMETHING THAT’S HARDER TO NAME BUT EASIER TO FEEL
The confidence that comes from spending a full day with someone who sees your story more clearly than you can.
THE DETAILS
BEFORE THE DAY
You’ll complete a detailed pre-day questionnaire that Laura reads in full before you arrive.
She comes to the day already knowing your business, your positioning and where the gaps are, so not a single minute is wasted.
ON THE DAY
One room. Just you and Laura. In London or Manchester at a venue confirmed when you book.
A full day that’s forensic, focused and completely personal to you. Typically from 10:30m to 4:30pm with breaks and a delicious lunch.
TWO WEEKS LATER
A 30 minute follow up call to check on progress. By now, you’ve started implementing, the first pitches have gone out and questions have come up.
This is where they get answered, so the momentum from the day keeps building.
WHO IGNITION IS FOR:
Ignition is for the founder who:
- Has been trying to figure out their PR strategy alone and keeps hitting the same wall
- Knows their story is pitchable but hasn’t yet found the version of it that a journalist would open
- Wants to move fast. Not six months of gradual progress but one concentrated day that changes everything
- Is ready to invest in a day that will pay for itself the first time a journalist says yes
WHO IGNITION IS NOT FOR
Ignition is not for someone still working out what they do. The foundations need to be solid before the day can deliver what it promises.
It’s not for someone who won’t implement.
The hooks, the strategy and the framework are only as powerful as the action taken after the day ends.
MEET LAURA
Hey!
I’m Laura Perkes and I’m The Media Matchmaker.
I’ve spent the past 22 years supporting global brands, SMEs, founders, coaches and consultants and there’s one thing I know to be true:
PR isn’t just about collecting media logos that look pretty but quickly gather dust on a digital shelf.
PR is about the doors it opens, the opportunities it creates and the people who start to know YOU and invite you into their spaces.
PR also isn’t about privilege.
It’s about having a voice and not being afraid to use it. It’s about having a hot spicy take on your industry that helps you stand out.
It’s the gateway to you accessing an audience that wasn’t available to you previously.
With commercial acumen and an ability to see what you can’t, the way I work isn’t to fixate on visibility.
It’s to make sure that the right people are speaking about you, featuring you and paying you – whether that’s to speak on stage, deliver a workshop, or pay you as their mentor.
I’m not for everyone. But if you’re here, you’ve made the cut!
THE INVESTMENT
£1997
Payment plans available
One day. In person. London or Manchester.
A reminder of what’s included:
- Pre-day questionnaire reviewed by Laura before you arrive
- A full day of forensic PR strategy, just you and Laura (and your support team too if you want to include them)
- Your bespoke news hooks created on the day
- Your 90 day PR strategy delivered on the day
- Your pitch framework built around your story
- A 30 minute follow up call two weeks after the day
So that you pitch with certainty. So that journalists open your emails. So that the opportunities that have been going elsewhere start arriving in your inbox.
So that one day pays for itself many times over, for years to come.
WHAT HAPPENS NEXT
You book your IGNITION day and choose a date that works for you.
Laura will send you the pre-day questionnaire and you complete it honestly, because the more you give, the more the day delivers.
Laura reads everything before you arrive so that the day begins with complete context and zero wasted time.
You leave with your hooks, your strategy and your framework.
Two weeks later is the follow up call to ensure momentum is maintained.
AND THEN?
The journalist who has been writing stories about your industry without knowing your name?
After IGNITION, they will.
FAQS
WHERE DOES THE DAY TAKE PLACE?
In person in London or Manchester, at a hotel or private venue confirmed when you book. Travel and accommodation are not included.
HOW LONG IS THE DAY?
Typically from 10:30am to 4:30pm with breaks and lunch
WHAT DO I NEED TO PREPARE?
Just the pre-day questionnaire, completed honestly and in full. Come ready to be forensic about who you are and what you’re building.
WHEN IS THE FOLLOW-UP CALL?
Approximately two weeks after the day. It’ll be 30 minutes on Zoom.
WHAT IF I WANT MORE SUPPORT AFTER IGNITION?
IGNITION is the perfect foundation for The Authority Accelerator or Proximity. Both are available after the day.
HOW DO I BOOK?
Complete your purchase below then Laura will be in touch within 48 hours to confirm your date, location and send the pre-day questionnaire.
CAN I PAY IN INSTALMENTS?
Yes. You can choose to pay in two or three instalments, but the full amount needs to be paid before the date of your IGNITION day.
READY FOR PR SUPPORT?
But not sure exactly sure what you need, or which service is right for you?
Then fill in the form below and Laura will personally reply within 48 hours with her recommendations, based on where you are, the budget available and the results you’re looking for.
No consultation call necessary!