DO YOU REALLY WANT WHAT YOU SAY YOU WANT?

DO YOU REALLY WANT WHAT YOU SAY YOU WANT?

FollowFollow This blog might ruffle your feathers, but it’s a conversation we need to have, especially if you’re endlessly chasing shiny business goals and “success” just because you’ve seen someone else smashing it, so buckle up and stay curious… DO YOU REALLY WANT...
The Myth of “Perfect” Visibility

The Myth of “Perfect” Visibility

FollowFollow This blog post might ruffle a few feathers, especially if you think showing up online means looking perfect, having flawless hair, or curating every aspect of your environment for the ‘gram. That’s not what visibility in business is about – and it’s high...
SETTING THE RECORD STRAIGHT: PAID MEDIA ISN’T BAD!

SETTING THE RECORD STRAIGHT: PAID MEDIA ISN’T BAD!

FollowFollow Inspired by a few posts I keep seeing popping up on social media, I want to drop a few knowledge bombs 💣💣 when it comes to paying for media coverage… PAYING FOR MEDIA COVERAGE ISN’T BAD! (And yes, I am shouting so that the message is received loud...
PR MYTHS DEBUNKED: #5 PR IS ONLY FOR BIG BRANDS

PR MYTHS DEBUNKED: #5 PR IS ONLY FOR BIG BRANDS

FollowFollow 5-PART SERIES: PR MYTHS DEBUNKED This myth is potentially one of the biggest myths going. Or it may just be that I hear it a lot from business owners who are putting obstacles in the way and keeping themselves small. But I’ll let you be the judge of that...
PR MYTHS DEBUNKED: #4 PR IS EXPENSIVE

PR MYTHS DEBUNKED: #4 PR IS EXPENSIVE

FollowFollowFollow 5-PART SERIES: PR MYTHS DEBUNKED Before I roll my sleeves up and get stuck into this myth, I’m going to admit something…. ….I don’t really understand what people mean when they say something is expensive. Not because...