by LauraPerkes | Jul 14, 2026 | Uncategorized
In 2020, one brand became the undisputed poster child of lockdown fitness: Peloton. Bike and treadmill sales exploded, celebrities were spotted on them and waitlists stretched for months. The brand felt culturally unstoppable. While gyms struggled to retain clients,...
by LauraPerkes | Jul 13, 2026 | Uncategorized
On Wednesday 25th March I headed up t’North to attend a couple of insider sessions with BBC journalists, hosted by Roxhill Media. The first session covered how to engage with The Big Boss podcast and BBC Work and Money. The second was a deep dive into how BBC...
by LauraPerkes | May 27, 2026 | PR Strategy
FollowFollow Today, I’m inviting you into the raw, unfiltered reality of knowing when to let go, when to evolve and how serving your purpose sometimes means closing a chapter, even if it’s one you poured your heart into. THE FINAL BOW I’ve welcomed phenomenal guests,...
by LauraPerkes | May 13, 2026 | PR Myths
FollowFollow YES, we get real about visibility, reputation and the constant pressure to play the game, even if the rules don’t feel right for you. Both Laura and Amy go deep into the messy realities of building a business, managing teams and navigating the ego-fuelled...
by LauraPerkes | Apr 29, 2026 | PR Myths
FollowFollow Sit with this: What if everything in your business could be easier, more abundant and truly led by your own intuition, rather than by trends and hype? This episode of What Is Public Relations? is one for the rebels, the rule-breakers and the quietly...