SEEN.
The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.
WHY PALATABLE ISN’T ENOUGH
This blog is probably going to ruffle some feathers, and that’s exactly the way I like it.
If you’ve built your business chasing what’s “palatable” and trying to avoid being “too much”, then what I’m about to say, inspired by my conversation with Sophie Lee in the latest episode of What Is Public Relations? The Podcast, might sting a little.
THE LINKEDIN MYTH WE’RE ALL BEING SOLD
Let’s Talk About LinkedIn (and Why You’re Probably Using It Wrong)
Brace yourself, because I’m about to ruffle some feathers with this one. If you’re an entrepreneur (or even a seasoned business owner) who’s convinced that LinkedIn is some scary, corporate, stuffy, “let’s-all-wear-a-tie” platform… I need you to keep an open mind and really hear me out.
I’ll be honest: the way most people are being told to “do LinkedIn” is completely missing the point. And if you’re following the advice I see all over the internet, posting like a robot, spamming with outbound message and joining engagement pods just for the numbers, you are not only wasting precious hours, but you’re also seriously underselling your potential (and probably making yourself cringe in the process).
MORE ISN’T ALWAYS BETTER IN PR
This blog might ruffle a few feathers, again! But here we go, because I know you need to hear it.
You’ve probably heard it a thousand times:
“Just get yourself in the media.” OR “Pitch, pitch, pitch!”
OR (even worse you’ve witnessed someone madly CCing half of the industry on a generic email and called it “PR action.” If that’s you, no shade, we’ve all been there. But if you’re ready for PR that actually works for your business (and your sanity), let’s get brutally honest about one big myth in our industry:There’s a real, raw side to personal growth that most people ‘conveniently’ forget to mention, so before you close the tab, let’s unpack what it really takes to get known, get seen and get results, through the lens of visibility and PR.
But if you’re burnt out, frazzled, or just not enjoying the entrepreneurial hamster wheel, I need you to listen up and keep an open mind…
So, keep reading with an open mind, because what I’m about to say what could be the game changer you didn’t know you needed…
RADICAL RESPONSIBILITY: THE UNSEXY SECRET TO GETTING WHAT YOU WANT
This blog might ruffle a few feathers and you may want to shut the tab, but if you’ve spent any time chasing the next big thing that’s supposed to “transform your business,” then stick with me, because this is one truth bomb you need to hear.That’s not what visibility in business is about – and it’s high time we had an honest conversation about it. So, if you’re ready to drop the mask and embrace real, strategy-driven PR presence, keep reading…
There’s a real, raw side to personal growth that most people ‘conveniently’ forget to mention, so before you close the tab, let’s unpack what it really takes to get known, get seen and get results, through the lens of visibility and PR.
But if you’re burnt out, frazzled, or just not enjoying the entrepreneurial hamster wheel, I need you to listen up and keep an open mind…
So, keep reading with an open mind, because what I’m about to say what could be the game changer you didn’t know you needed…
DO YOU REALLY WANT WHAT YOU SAY YOU WANT?
This blog might ruffle your feathers, but it’s a conversation we need to have, especially if you’re endlessly chasing shiny business goals and “success” just because you’ve seen someone else smashing it, so buckle up and stay curious…
That’s not what visibility in business is about – and it’s high time we had an honest conversation about it. So, if you’re ready to drop the mask and embrace real, strategy-driven PR presence, keep reading…
There’s a real, raw side to personal growth that most people ‘conveniently’ forget to mention, so before you close the tab, let’s unpack what it really takes to get known, get seen and get results, through the lens of visibility and PR.
But if you’re burnt out, frazzled, or just not enjoying the entrepreneurial hamster wheel, I need you to listen up and keep an open mind…
So, keep reading with an open mind, because what I’m about to say what could be the game changer you didn’t know you needed…
The Myth of “Perfect” Visibility
This blog post might ruffle a few feathers, especially if you think showing up online means looking perfect, having flawless hair, or curating every aspect of your environment for the ‘gram.
That’s not what visibility in business is about – and it’s high time we had an honest conversation about it. So, if you’re ready to drop the mask and embrace real, strategy-driven PR presence, keep reading…
There’s a real, raw side to personal growth that most people ‘conveniently’ forget to mention, so before you close the tab, let’s unpack what it really takes to get known, get seen and get results, through the lens of visibility and PR.
But if you’re burnt out, frazzled, or just not enjoying the entrepreneurial hamster wheel, I need you to listen up and keep an open mind…
So, keep reading with an open mind, because what I’m about to say what could be the game changer you didn’t know you needed…
Ready to Grow?
But not sure what support you need?