This blog might ruffle a few feathers and you may want to shut the tab, but if you’ve spent any time chasing the next big thing that’s supposed to “transform your business,” then stick with me, because this is one truth bomb you need to hear.
Radical Responsibility: The Unsexy Secret to Getting What You Want
We’ve been conditioned, relentlessly, to look outside ourselves for the solution to every business problem. “Take this course!” “Invest in this strategy!” “Hire me as your coach!” And while investing in support can be exactly what’s needed, there’s a subtle but crucial point that rarely gets talked about…
No one, and I mean NO ONE, is coming to save you.
It feels harsh, right? Especially if you’ve paid out for promises that never quite delivered. Trust me, I’ve been there. 2024 was, quite frankly, a train wreck for me. I kept saying yes to the wrong clients, running myself into the ground, stuck in a loop of “Why isn’t this working?” until I was forced to confront the one common denominator in every situation: me.
Here’s what I realised (and it might not fit the shiny, marketable solution you’re after – sorry): all the strategy, skills and support in the world won’t get you anywhere if you’re not radically honest with yourself about what you actually want, who you truly are and the way you want to work.
THE MYTH OF THE NEXT FIX
It’s so easy to get swept up in marketing hype, to see what others are doing and think, “I need to do it that way.” But unless you’ve done the deep, unfiltered, (sometimes ugly work) of getting crystal clear about your desires and what lights you up, you’ll just keep buying more solutions to problems you haven’t accurately diagnosed.
I’ve witnessed it over and over – entrepreneurs burning cash, chasing shiny objects, convinced the next thing will be “it.” But here’s the truth: paying your way out of pain doesn’t work if you’re not willing to do the inner work.
So, pause and ask yourself:
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What is it you actually want?
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If no one else was watching, what would success look and feel like for YOU?
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Where have you been outsourcing your power to others’ strategies because taking the reins feels terrifying?
PRESS PAUSE & TURN DOWN THE NOISE
If you’re stuck on that merry-go-round or feeling stagnant, chances are you’re drowning in external noise. Everyone seems to have the answer, but none of it is tailored to your energy, your strengths, or your unique identity.
This is where you need to hit pause.
When I finally stepped back last November and focused on rebuilding myself, starting on my mindset and then business strategy, everything shifted.
I stopped following everyone else’s roadmaps and tuned inwards. I created space for new ideas to land (side note: grandma-level word searches are my new secret weapon for unlocking creativity!).
From that place, I started designing (not just delivering!) experiences; my results-driven Niche Famous framework, the PR Power Code and the Spotlight Soiree. None of them looked like anything anyone else was doing. They felt risky as hell because no one had walked that path before me. But that’s the point: your magic won’t be found in a cookie-cutter playbook.
THE “GLOW-UP DOESN’T HAPPEN BY ACCIDENT
Here’s what they don’t tell you: the energy you bring to your business, your content and your PR is everything. Audacious AF, full-fat, no-filter YOU is what magnetises people to your brand.
Playing it safe is literally costing you money and clients. What shifted for me wasn’t some magical new offer or a viral tactic. It was an identity shift: a conscious decision to step all the way in, unapologetically, to the woman I already knew I could be (and, frankly, was done hiding).
But let’s be real – this isn’t easy. Going all in will push buttons you didn’t know you had. Your nervous system will throw a fit. You’ll be tempted to shrink back, code-switch, play the good girl and avoid ruffling feathers. But “safe” never made anyone an authority in their industry.
THE RECEIVING REVOLUTION
Here’s where this connects to visibility and PR. A lot of entrepreneurs “do” visibility; they post, pitch and show up. But very few are truly open to receive at the level they desire. That’s not a tactical fix; it’s an identity shift.
You can broadcast your message on every platform until you’re blue in the face, but if you’re not fully claiming your own space, you’ll always be hustling for crumbs instead of locking in lucrative opportunities.
So, what’s the answer?
✔️ Get radically honest about who you are and what you want to be known for.
✔️ Stop watering down your message out of fear of judgment.
✔️ Pick platforms based on where your ideal clients are spending their time – not where your ego wants to be seen.
✔️ Say NO to anything that isn’t a full body YES.
THE MAGIC IS IN THE AUDACITY
It took me nine months of deep work – working with coaches, rebuilding my body, challenging old habits – to finally (finally!) embody the next-level version of me.
I stopped hiding.
I started hosting events my way, even when it made me feel exposed as hell. The results have been nothing short of phenomenal – not because the world magically got easier, but because I got braver, bolder and more willing to take up space.
And this, my friend, is what PR and visibility is actually about.
I could talk all day about the strategies, the frameworks, the tactics (and I do – come find me on @PRwithPerkes if you want real talk in your feed), but none of that matters if you’re not anchored in your identity.
YOUR NEXT LEVEL IS WAITING
If you’re done feeling like the industry’s best kept secret and you’re ready to become magnetic to premium clients who get you, value you and want to pay you, you need to become the woman who goes for it.
Not someday.
Not when it “feels safer.”
Now.
Whether or not you join me for the four-day Get Niche Famous experience, I want this for you: get honest, get audacious and claim what you want. Don’t let another month go by playing small.
Because the people who get everything they desire? They’re the ones who back themselves. Fully.
And if you need a nudge or want to talk this out, my DMs are open (@prwithperkes ). Until then, choose you. Every damn time.
Laura x
About Laura Perkes:
Laura Perkes is a PR Specialist, Communications Consultant and the Founder of PR with Perkes. She helps creative, diverse and innovative founders, entrepreneurs, start-ups and SMEs who are wanting to raise their profile and build authority through effective PR.
Creating an an earned attention eco-system which contributes to the year on year growth of their business.
