SEEN.
The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.
ARE YOU BEING DISRUPTIVE OR JUST BEING A DICK?
Over the past four years, since I first stepped foot in the online world, I can honestly say that there’s a huge difference in how traditional business owners behave compared to online business owners. It’s not pretty. Not only do we all have to wade through massive...
DON’T SKIP THIS STEP: CONNECTION IS KEY
I recently wrote a newsletter on LinkedIn and was asked a question by one of my connections that was so good I wanted to dedicate an entire blog to it. The questions she asked was: “How can small businesses begin building their PR and ads?” I’m not an ads specialist,...
SAID WITH LOVE
In a break from tradition, this blog post is about me and my own personal journey, rather than about you, your PR journey or PR in general. I want to let you in to what is going on behind the scenes, because social media isn’t the best platform for me to share what’s...
PLAYING SMALL? IT’S NOT YOUR FAULT
If there’s one thing that really pisses me off at the moment, it’s a message that’s being perpetuated everywhere you look online. It goes something like this: ➡️ You’re shit ➡️ What you’re doing is shit ➡️ Unless you change, this shit won’t change ➡️ I have the secret...
FUCK VISIBILTY!
This blog is going to divide opinions and you may not like what I’m about to say, especially if you’ve bought into the hype around visibility and what it can do for your business, so keep an open mind and hear me out…. 'BE MORE VISIBLE' Until the pandemic hit in 2020...
SETTING THE RECORD STRAIGHT: PAID MEDIA ISN’T BAD!
Inspired by a few posts I keep seeing popping up on social media, I want to drop a few knowledge bombs 💣💣 when it comes to paying for media coverage... PAYING FOR MEDIA COVERAGE ISN’T BAD! (And yes, I am shouting so that the message is received loud and clear) To give...
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