by LauraPerkes | Jul 14, 2026 | Uncategorized
In 2020, one brand became the undisputed poster child of lockdown fitness: Peloton. Bike and treadmill sales exploded, celebrities were spotted on them and waitlists stretched for months. The brand felt culturally unstoppable. While gyms struggled to retain clients,...
by LauraPerkes | Jul 13, 2026 | Uncategorized
On Wednesday 25th March I headed up t’North to attend a couple of insider sessions with BBC journalists, hosted by Roxhill Media. The first session covered how to engage with The Big Boss podcast and BBC Work and Money. The second was a deep dive into how BBC...