If you’ve ever felt like you’re drowning in the endless shriek of “authenticity,” “magnetism,” or “iconic leadership” in your socials, then you’ll want to tune in and break down exactly what it takes to actually stand out in a sea of sameness.
In this episode, Laura Perkes brings back the kind of conversation that cuts through the noise, joined by business strategist, leadership expert and documentary trailblazer Kayleigh Greenacre. BUT, in true WIPR fashion, we’re not here to just talk business “hacks” or shiny photo shoots.
ICONIC LEADERSHIP: IT’S NOT (JUST) ABOUT SHOWING UP
“Iconic leaders” isn’t just a buzzword for Kayleigh. It’s about stepping into your zone of genius and owning your unique vision, values and presence, warts, slippers, self-doubt and all! The big secret? You don’t have to force the high-energy, ultra-polished persona. Kayleigh shares how her clients dig into their own stories, separately mapping chapters and episodes to find the authentic gold within.
AUTHENTICITY VS CURATION: WHERE TO STRIKE THE BALANCE
It can feel exposing to share “the real you,” especially as a woman in business. Laura confesses she’s wrestled with this herself. Spoiler: you don’t need to spill every detail for the sake of “relatability,” nor must you over-edit yourself into something unrecognisable. Instead, Kayleigh recommends strategic selectivity, sharing stories that genuinely link to your personal mission and always with purpose.
Sometimes, those scrappy Instagram Story moments in your sweatpants do more for building authority than a hundred perfectly lit headshots.
BUILDING MOVEMENTS, NOT JUST BUSINESS
Ever felt wild imposter syndrome at the mere thought of documenting your entrepreneurial journey, let alone starring in a documentary about it? Kayleigh walks us through the origin story of ‘Actually I Can’—the movement sparked by personal upheaval, self-belief and a commitment to showing her daughter what determined women can do. The lesson? Purpose, activated.
Relationships trump quick wins. The production of her film is a practical showcase of how maintaining genuine connections will open unexpected doors (and lead to premieres in Leicester Square).
WHERE TO START? SCRAP THE GIMMICKS, GO BACK TO BASICS
Overwhelmed? Kayleigh prescribes a radical return to roots: get crystal clear on your vision, values, beliefs and mission on paper, not just in your head. From there, draw up strategic pillars for your content and communication. Nobody needs another copycat; they need you.
STRATEGIC VISIBILITY: WHY YOU SHOW UP MATTERS MORE THAN WHERE
Are you curating your feed so you’re not sucked into the drama vortex? Are you showing up in the places your clients actually hang out? Are you leveraging media to amplify your message? Visibility isn’t just about getting seen. It’s about being seen for the right thing by the right people and being remembered for it.
TO BE ICONIC STOP TRYING TO BE EVERYTHING TO EVERYONE
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Find your “one thing.” The signature, the zone of genius, the niche famous, the iconic move.
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Share your story with purpose, not panic.
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Curate experiences and emotions, not just content.
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Guard your energy and your feed.
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Build relationships, not just revenue streams.
Visibility doesn’t guarantee success. Being known for who you are, what you stand for and the way you make others feel? That’s where the magic (and yes, the sales) really starts
Connect with Kayleigh Greenacre on Instagram @kayleighgreenacre. Follow Laura Perkes @prwithperkes for ongoing real talk in the world of visibility, PR, and leadership.
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Ready to step into your own iconic era? It starts with you. It starts now.
About Laura Perkes:
Laura Perkes is a PR Specialist, Communications Consultant and the Founder of PR with Perkes. She helps creative, diverse and innovative founders, entrepreneurs, start-ups and SMEs who are wanting to raise their profile and build authority through effective PR.
Creating an an earned attention eco-system which contributes to the year on year growth of their business.
