One day. One room. One forensic deep dive into the story, the hooks and the strategy that makes you impossible to ignore.

From invisible to pitchable, in one single day.

Most founders spend months, sometimes years, trying to figure out their PR strategy on their own.

They read the articles. They buy the courses. They pitch once, hear nothing and quietly decide that PR probably isn’t for them after all.

That’s not a PR problem. That’s a foundation problem.

Because without a forensically built story, a set of hooks that actually land and a strategy that’s specific to you, your pitches will keep disappearing into inboxes that will never reply.

Ignition fixes that. In a day.

Not a template. Not a generic framework with your name dropped in.

One day. One room. Laura’s full forensic attention on you, your story and exactly where you belong in the media landscape.

You leave with everything you need to pitch, and the confidence to actually do it.

WHAT BECOMES POSSIBLE

IMAGINE…

…sitting down to write a pitch and knowing – really knowing – that it’s going to land. That the angle is right, the publication is right and the story is so forensically yours that a journalist would be mad to ignore it.

SEEN.

The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.

ICONIC LEADERSHIP: IT’S NOT (JUST) ABOUT SHOWING UP

If you’ve ever felt like you’re drowning in the endless shriek of “authenticity,” “magnetism,” or “iconic leadership” in your socials, then you’ll want to tune in and break down exactly what it takes to actually stand out in a sea of sameness.

PR ISN’T ONE MORE THING, IT’S THE THING

PR ISN’T ONE MORE THING, IT’S THE THING

Until you listen to this episode, you might believe that Public Relations is a nice-to-have, something you slap onto your business when you have time, or when you want to “look bigger.”

But Laura Perkes is here to turn that thinking on its head. PR isn’t just an add-on: it’s what drives your visibility, your impact and ultimately your income. It’s the engine behind your authority, the catalyst for opportunities and the secret that transforms your business from hidden to unignorable.

IS VISIBILITY ENOUGH?

IS VISIBILITY ENOUGH?

This episode of “What Is Public Relations?” will challenge your perspective on launches, visibility and what it REALLY takes to stand out in today’s online business landscape.

If you’re hoping there’s some shortcut to credibility, or you’re buying into the narrative that online courses and launches are “dead,” you may want to hear what Matt Hall (the undisputed Launch King!) and Laura Perkes are saying…

THE DARK SIDE OF VISIBILITY

THE DARK SIDE OF VISIBILITY

If you’re someone who wants to avoid the realities of being seen in the press, you might want to look away now… but if you’re serious about growing your personal brand, keep reading, because we’re going there.
If you think landing media coverage is a golden ticket to more sales, credibility and adoration, keep reading, because it’s time to get honest about the other side of publicity.

PR ISN’T ALL PRAISE AND SPOTLIGHTS

PR ISN’T ALL PRAISE AND SPOTLIGHTS

This blog is one that will challenge the comfort zones of a lot of business owners, especially if you’ve bought into the dream that PR is always a positive ride.

If you think landing media coverage is a golden ticket to more sales, credibility and adoration, keep reading, because it’s time to get honest about the other side of publicity.

THE UNTOLD SIDE OF STRATEGIC VISIBILITY

THE UNTOLD SIDE OF STRATEGIC VISIBILITY

Let’s talk honestly about what it really means to put yourself out there in the media, because PR isn’t all rainbows and unicorns. And if you’re sitting here considering how strategic visibility fits into your business, this blog will challenge the way you see the glossy side of being “niche famous”.

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