Until you listen to this episode, you might believe that Public Relations is a nice-to-have, something you slap onto your business when you have time, or when you want to “look bigger.”
But Laura Perkes is here to turn that thinking on its head. PR isn’t just an add-on: it’s what drives your visibility, your impact and ultimately your income. It’s the engine behind your authority, the catalyst for opportunities and the secret that transforms your business from hidden to unignorable.
THE REALITY OF PR
You might be rolling your eyes, convinced PR is only for people with a dramatic life story or a massive “why.” In reality, as Laura Perkes reveals, most of her clients don’t lead with their personal story, they lead with their expertise. They’re established and they have evidence of their impact, but they feel like a “best-kept secret.” PR becomes the bridge that moves them out of their inner circle and into rooms where their influence creates real freedom and wealth.
It doesn’t matter if you set up your business because you wanted more flexibility or were running from something that no longer served you, what matters most is your decision to show up, to be seen and to claim your space as an authority. That starts, and ends, with PR.
YOUR AUTHORITY DESERVES TO BE SEEN
Too often, entrepreneurs diminish their uniqueness, shrink their personality, or hold back from sharing their expertise for fear of what others might think. Laura Perkes urges you to get real, raw and vulnerable, not as a sign of weakness, but as a pathway to relatability and connection. When you dare to be seen, you invite others to do the same, and multiply your impact.
When you leverage press coverage, podcast interviews, and speaking on stage, you open doors that were previously closed. One podcast interview can result in board invitations, paid speaking gigs and corporate opportunities. One piece in an online business magazine can lead to a regular column, access to elite networking and the chance to speak to audiences you never imagined.
THERES NO “ONE AND DONE”
Both Laura and Matt reflect on playing the long game, the importance of self-trust and trying something before you judge how it will perform and deliver.
Never underestimate the power of patience, perseverance and real mentoring. Anything new will (naturally) feel scary, and sometimes the only metric that matters after your first try is: did you actually do it?
Visibility and audience engagement still matter, you need a real, loyal audience to launch to, but launching itself is often the best way to build that engaged audience. Celebrate your first attempt, then iterate and improve.
THE VISIBILITY ENGINE: PR TO PROFIT METHOD™
Introducing the PR to Profit Method, Laura’s disruptive system for turning PR opportunities into tangible ROI. It’s not about throwing money at every channel. It’s about becoming niche famous, known for the one thing you do brilliantly, paid as the authority and invited into rooms that transform your business.
You don’t have to invest tens of thousands in endless PR contracts, podcast placements and speaking fees. The Niche Famous Circle, a PR private members club, brings together vetted, strategic opportunities matched to where your ideal clients are hanging out. And it equips you to leverage those opportunities for maximum profit and impact.
WHERE TO NEXT?
Whether you’re just starting or scaling to eight-figures, you don’t need to keep hustling for attention. PR isn’t just “more visibility”, it’s about showing up in the right spaces, being remembered for your expertise and becoming magnetic to clients, journalists and event organisers alike.
Through Niche Famous Circle, you gain access to industry expertise, curated media introductions and the step-by-step leveraging tactics that most PR firms aren’t teaching.
If you’re ready to step into strategic visibility and real authority in 2026, drop a DM to Laura on Instagram @prwithperkes with the word “access.”
PR is your non-negotiable. It’s not about razzle-dazzle or being everywhere for the sake of it—it’s about standing out in a sea of sameness, being paid as the expert and getting invited to opportunities you didn’t know existed.
Raise your profile. Build your reputation. Become Niche Famous.
Want to find out what level of PR support you actually need? Book a call with Laura here
Listen to the full episode and discover “What Is Public Relations?” Where getting seen, heard, hired, and paid as the authority is yours for the taking.
About Laura Perkes:
Laura Perkes is a PR Specialist, Communications Consultant and the Founder of PR with Perkes. She helps creative, diverse and innovative founders, entrepreneurs, start-ups and SMEs who are wanting to raise their profile and build authority through effective PR.
Creating an an earned attention eco-system which contributes to the year on year growth of their business.
