One day. One room. One forensic deep dive into the story, the hooks and the strategy that makes you impossible to ignore.

From invisible to pitchable, in one single day.

Most founders spend months, sometimes years, trying to figure out their PR strategy on their own.

They read the articles. They buy the courses. They pitch once, hear nothing and quietly decide that PR probably isn’t for them after all.

That’s not a PR problem. That’s a foundation problem.

Because without a forensically built story, a set of hooks that actually land and a strategy that’s specific to you, your pitches will keep disappearing into inboxes that will never reply.

Ignition fixes that. In a day.

Not a template. Not a generic framework with your name dropped in.

One day. One room. Laura’s full forensic attention on you, your story and exactly where you belong in the media landscape.

You leave with everything you need to pitch, and the confidence to actually do it.

WHAT BECOMES POSSIBLE

IMAGINE…

…sitting down to write a pitch and knowing – really knowing – that it’s going to land. That the angle is right, the publication is right and the story is so forensically yours that a journalist would be mad to ignore it.

SEEN.

The media is always telling a story. SEEN is where Laura Perkes tells you what it actually means — for PR, for reputation and for the founders who are paying attention.

VISIBILITY WITHOUT PURPOSE IS JUST NOISE

VISIBILITY WITHOUT PURPOSE IS JUST NOISE

This blog is going to ruffle some feathers and, quite frankly, I’m here for it, especially if you’re convinced that self-development is for other people, not you.

There’s a real, raw side to personal growth that most people ‘conveniently’ forget to mention, so before you close the tab, let’s unpack what it really takes to get known, get seen and get results, through the lens of visibility and PR.
But if you’re burnt out, frazzled, or just not enjoying the entrepreneurial hamster wheel, I need you to listen up and keep an open mind…
So, keep reading with an open mind, because what I’m about to say what could be the game changer you didn’t know you needed…

PUT YOURSELF FIRST

PUT YOURSELF FIRST

This blog might ruffle some feathers, especially if you’re partial to a ‘hustle-harder’ narrative and think the secret to business growth is to “work more, work harder and never stop.”

But if you’re burnt out, frazzled, or just not enjoying the entrepreneurial hamster wheel, I need you to listen up and keep an open mind…
So, keep reading with an open mind, because what I’m about to say what could be the game changer you didn’t know you needed…

SOCIAL MEDIA IS KEEPING YOU SMALL

SOCIAL MEDIA IS KEEPING YOU SMALL

This blog might sting a little, especially if you’ve been sold the idea that social media alone is your golden ticket to business growth. But as ever, I’m going to serve it straight because if I don’t, who will?

So, keep reading with an open mind, because what I’m about to say what could be the game changer you didn’t know you needed…

NUMBERS DON’T LIE… BUT ARE YOU LISTENING?

NUMBERS DON’T LIE… BUT ARE YOU LISTENING?

This blog might ruffle a few feathers, especially if you’re a die-hard fan of the “traditional” business advice, the kind that says success is all about hustle, grind and pushing harder. But bear with me, because what I uncovered in a recent podcast episode just might change everything about how you see yourself and your business…

STOP WAITING FOR CONFIDENCE TO ARRIVE

STOP WAITING FOR CONFIDENCE TO ARRIVE

This blog may ruffle some feathers, but if you know me, you’ll know that I’m not here to serve up the palatable version of self-development (or business growth) just because it’s what everyone else is doing.

I’m going to be honest about confidence, visibility and the slippery slope you’ll find yourself on when you try too hard to be like everyone else.
If you’re chasing “quick wins” in your business, or you’re being seduced by the shouty, snake-oil sellers promising instant success and overnight transformation, consider this a wake-up call. Grab a cuppa (or a glass of wine, no judgment here!), because I’m about to say what most people in the online space are too scared to admit.

SELF DEVELOPMENT ISN’T SEXY

SELF DEVELOPMENT ISN’T SEXY

This blog may to trigger a you, but to be honest, I’m here for it. Not because I’m an evil sadist, but because having a mirror held up to you allows you to check yourself before you (continue) to wreck yourself.

If you’re chasing “quick wins” in your business, or you’re being seduced by the shouty, snake-oil sellers promising instant success and overnight transformation, consider this a wake-up call. Grab a cuppa (or a glass of wine, no judgment here!), because I’m about to say what most people in the online space are too scared to admit.

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