This blog might ruffle a few feathers, especially if you’re a die-hard fan of the “traditional” business advice, the kind that says success is all about hustle, grind and pushing harder. But bear with me, because what I uncovered in a recent podcast episode just might change everything about how you see yourself and your business…
NUMBERS DON’T LIE… BUT ARE YOU LISTENING
Before the self-development crowd comes for me, let me make this clear: I absolutely love learning about myself. Give me a personality test, a new “modality,” or a rabbit hole to disappear down and I’m there, notebook and highlighter in hand!
But nothing has blown my mind quite like numerology and more specifically, using numerology as a tool for business growth.
In the latest episode of What Is Public Relations? The Podcast, I sat down with my incredible friend (and business bestie), Jo Soley, the brains behind Bizology. Jo isn’t just a business coach, she’s a business numerologist, on a mission to help ambitious founders like us unlock our unique codes for success. And before you write this off as “woo,” hear me out…
YOUR BUSINESS BLUEPRINT IS IN YOUR BIRTHDATE
I’ll hold my hands up, following the crowd and doing what everyone else was doing never quite sat right with me, but I’d get swept up in the hype and assumed that if it worked for loads of other people then it’d work for me too. It rarely did to be honest, so I had to find a way to do business in a way that works for me and lights me the f*ck up. That takes unshakeable confidence, which you can’t buy, you have to build it.
In 2018 when I worked with Jo to help me rebrand by business from LKBP to PR with Perkes, she introduced me to numerology and my whole perspective shifted.
If you’re brand new to numerology and wondering WTF it is, here’s a brief overview (listen to the podcast episode to hear more). Just as astrology looks to the stars, numerology looks to numbers for answers. Your date of birth isn’t random; it reveals your life path, your strengths and your not-so-great habits (thanks for the heads-up about overspending, Jo…). Even your name, yes, that one you use on your bank card and Instagram bio, radiates a certain energy.
SHOULD YOU CARE? IF YOU WANT EASE, FLOW & RESULTS: YES
Let’s be real: building a business brings up ALL your stuff. The pressure to show up everywhere, deliver epic value, keep a “consistent process” and generally have your sh*t together at all times can feel impossible.
What blew my mind in Jo’s session was this: your numbers not only show where you’ll thrive naturally, they show where you’ll get tripped up too. When you align with the energy of your core numbers, running your business feels so much easier—dare I say… fun?!
When you don’t, it’s like tripping over the same stone again and again and wondering why your knee keeps bleeding.
IT’S NOT JUST ABOUT BEING “SEEN”—IT’S ABOUT BEING IN THE RIGHT FREQUENCY
So, what does this have to do with PR and raising your profile? EV-ERY-THING.
If you’re a “three” in numerology, like me, you thrive on joy, self-expression and sparking conversations. Your magic is in showing up with stories, podcasts, juicy content and just letting yourself shine (oh, hello podcasting and writing a book).
But if you’re forcing a rigid, process-driven approach on yourself because “that’s how success looks,” you’ll burn out—fast.
I’ve always loved communication, its why I wanted to be a radio DJ and have spent the past 21 years in PR. It was no surprise to me that I’m a 3 in numerology, which is all about communication and expression (the L of Laura is also a 3 and the house I live at is number 84, which also vibrates at a 3)
But the biggest breakthrough was understanding that I need to do things my way and not conform to what everyone else is doing. Since accepting that I really do need to be rebellious in order to attract my tribe and grow my business, everything from my bank account to my confidence has shifted.
And if your numbers tell you you’re all about structure and systems? Then that’s your superpower, lean into it and watch what happens.
(Quick tip from Jo: want to know your authentic approach? Start with your life path number—it’s your core frequency, the essence of how you’re meant to show up. The best place to get started with this is her book Bizology 101—game-changing stuff, honestly.)
SHOULD YOU BE WAITING FOR THE “RIGHT TIME”? MAYBE…
SHOULD YOU BE WAITING FOR THE “RIGHT TIME”? MAYBE
Here’s another curve ball: not every year is created equal. We work in nine-year cycles and there are years for building, years for launching and years for cutting loose what no longer serves you (hello, nine year!). Pouring effort into a big, exciting project in an “out” year could feel like pushing water uphill, whereas, in an aligned year, things might just fall magically into place.
I’ve been guilty of wanting to do all the things, all at once (usually in my birthday month, typical three energy, apparently 👀). But now I ask: “Is this the time to go for it, or am I due a strategic pause?” Public Relations, press, podcasts, new launches, I check the “numeric weather” first (most of the time, I am a rebel after all 😜_)_
YOUR NAME, YOUR BRAND—THEY HAVE A FREQUENCY TOO
Would you believe that my business name, PR with Perkes, carries a nurturing, community-driven “six” energy, even though anyone who knows me knows I love a bit of tough love and straight talking?
The numbers behind your brand matter just as much as the numbers behind your name, especially as your business evolves into its own entity.
So if you’re considering a rebrand, or you’ve recently changed your name (marriage, divorce, Beyoncé moment…) know that it’s not just a cosmetic shift. It’s an energetic one, too.
SO HOW DO YOU USE THIS FOR PR?
Here’s the clincher. Visibility isn’t one-size-fits-all. You don’t need to copy and paste someone else’s strategy (even mine). You need to show up in the places that light you up, in ways that feel right for you, whether that’s pitching to journalists, speaking on stages, or posting memes on Instagram at 10pm.
When you’re in alignment with your numeric energy your energy is magnetic, your message lands and you don’t second-guess your choices. You stop worrying if you’re “doing PR right,” and start becoming the person that premium buyers want to work with and journalists want to feature.
TO SUM IT UP: STOP FIGHTING YOURSELF
If you’re tired of trying to “be more like [insert guru here]” this is your permission slip to let that sh*t go!
Learn your numbers. Lean into your strengths. Let your unique magic lead the way.
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Stop forcing launches in the wrong season (hello, strategic timing!)
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Stop structuring your creative work within rigid systems (unless that works for your numbers)
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Stop hiding when your numeric energy is literally to communicate, share and be seen
Want to go deeper? Get Jo’s Bizology 101 (trust me on this).
Or book a Growth Audit with me if you want to understand how to use your energy, your story and your personal magic to raise your profile in the press, without burning out, selling your soul, or pretending to be someone you’re not.
Start playing your own game and watch how your business growth follows.
Step into the identity of the business owners who already has it all and watch how easily you become Niche Famous.
Curious? DM me @PRwithPerkes or visit http://www.prwithperkes.com to book your free Growth Audit.
Let’s stop swimming against the current. Your numbers, your energy, your way. That’s where the magic happens.
Laura x
About Laura Perkes:
Laura Perkes is a PR Specialist, Communications Consultant and the Founder of PR with Perkes. She helps creative, diverse and innovative founders, entrepreneurs, start-ups and SMEs who are wanting to raise their profile and build authority through effective PR.
Creating an an earned attention eco-system which contributes to the year on year growth of their business.
