by LauraPerkes | Apr 9, 2024 | PR Myths
FollowFollow Inspired by a few posts I keep seeing popping up on social media, I want to drop a few knowledge bombs 💣💣 when it comes to paying for media coverage… PAYING FOR MEDIA COVERAGE ISN’T BAD! (And yes, I am shouting so that the message is received loud...
by LauraPerkes | Mar 18, 2023 | PR Strategy
FollowFollow There seems to be quite an outrage on FB at the moment, with coaches calling out other coaches for being featured on Yahoo! Finance, but not declaring that they’ve paid for the opportunity. And while this isn’t illegal, it’s not what I would traditionally...
by LauraPerkes | Jun 27, 2021 | PR Strategy
FollowFollowFollow As a PR Strategist & Reputation Manager, my biggest bug bear is the misunderstanding of the role of Public Relations and the part it plays in growing a business. I’m not sure where the disconnect has come from; it may be that those of us working...