by LauraPerkes | Jul 14, 2026 | PR Strategy
In 2020, one brand became the undisputed poster child of lockdown fitness: Peloton. Bike and treadmill sales exploded, celebrities were spotted on them and waitlists stretched for months. The brand felt culturally unstoppable. While gyms struggled to retain clients,...
by LauraPerkes | Jul 13, 2026 | PR Strategy, PR Tips
On Wednesday 25th March I headed up t’North to attend a couple of insider sessions with BBC journalists, hosted by Roxhill Media. The first session covered how to engage with The Big Boss podcast and BBC Work and Money. The second was a deep dive into how BBC...
by LauraPerkes | May 27, 2026 | PR Strategy
FollowFollow Today, I’m inviting you into the raw, unfiltered reality of knowing when to let go, when to evolve and how serving your purpose sometimes means closing a chapter, even if it’s one you poured your heart into. THE FINAL BOW I’ve welcomed phenomenal guests,...
by LauraPerkes | Mar 17, 2026 | PR Strategy
FollowFollow Until you listen to this episode, you might believe that Public Relations is a nice-to-have, something you slap onto your business when you have time, or when you want to “look bigger.” But Laura Perkes is here to turn that thinking on its head. PR isn’t...
by LauraPerkes | Mar 3, 2026 | PR Strategy
FollowFollow This episode of “What Is Public Relations?” will challenge your perspective on launches, visibility and what it REALLY takes to stand out in today’s online business landscape. If you’re hoping there’s some shortcut to credibility, or you’re...
by LauraPerkes | Feb 3, 2026 | PR Strategy
FollowFollow If you’re someone who wants to avoid the realities of being seen in the press, you might want to look away now… but if you’re serious about growing your personal brand, keep reading, because we’re going there. THE DARK SIDE OF VISIBILITY We’re constantly...
