This blog might challenge your perception of public relations, especially if you’re still stuck in the nineties mentality of what PR truly means. So, buckle up buttercup and keep an open mind because it’s time to update your beliefs and tap into the unmatched growth potential of modern public relations.
INTRODUCING THE SEISMIC SHIFT
Public Relations (PR) has undergone a transformation since I entered the industry in 2004, fresh from University with a Degree in Public Relations and Media Studies.
It’s a new era and if you haven’t noticed, you might be missing out on one of the most potent tools for business growth. The evolution from solely relying on TV, radio and print to embracing digital platforms offers unparalleled opportunities. Are you prepared to seize them?
UNDERSTANDING THE PR LANDSCAPE
The game has changed and it’s about time your perception changed with it. PR is no longer just about media mentions. It’s reshaping communication by integrating crisis management, reputation management and the strategic use of media to relate to your public, both internally and externally. The concept here is simple: influence your audience where they are, with the message they need to hear.
🤔 Is your PR strategy addressing both media relations and internal communications?
🤔 Do you have a plan for crisis situations that could go viral in minutes?
🤔 How are you managing your brand’s reputation daily, not just when things go south?
PR BEYOND OLD HABITS
Let’s not pretend that public relations is just about garnering press attention. Today, your message finds various channels; podcasts, YouTube, speaking gigs and more. Each platform offers a unique way to build rapport with your audience and key people of influence and amplify your impact.
SO WHAT CAN YOU DO ABOUT IT?
It comes down to strategy, not random acts of visibility. Knowing where your ideal audience hangs out and then sharing messages that resonate.
❓ Are you optimising your presence on podcasts and online platforms relevant to your industry?
❓ How are you ensuring your communications activities are contextual and impactful?
IT’S TIME TO SHIFT YOUR STRATEGY
Recognise the power plays at your disposal. PR isn’t just about being known; it’s about being understood, trusted and sought after by those you wish to influence.
RAISE YOUR PROFILE, LEVERAGE YOUR POTENTIAL
Your mission is clear: use PR to craft your digital storefront. You’re not just a shop; you’re a story. Use that story to attract the attention and trust of those who need your service the most.
Ultimately, public relations is your backstage pass to the spotlight. Whether you’re looking to boost leads, close sales, or establish authority, remember that PR is not about waiting for the spotlight; it’s about creating it.
Ready to dive deeper into PR’s potential? Listen to the What Is Public Relations? podcast and redefine how you see and use PR in your business strategy.
About Laura Perkes:
Laura Perkes is a PR Specialist, Communications Consultant and the Founder of PR with Perkes.
With a degree in Public Relations and Media Studies and 20+ years of on-the-ground experience, Laura published her first book ‘How To Get PR’ in 2022.
Laura works with creative, diverse and innovative founders, entrepreneurs, start-ups and SMEs who are looking to raise their profile, build authority and create an earned attention eco-system that consistently contributes to the year-on-year growth of their business.
