MORE ISN’T ALWAYS BETTER IN PR

MORE ISN’T ALWAYS BETTER IN PR

FollowFollow This blog might ruffle a few feathers, again! But here we go, because I know you need to hear it. You’ve probably heard it a thousand times: “Just get yourself in the media.” OR “Pitch, pitch, pitch!” OR (even worse you’ve witnessed someone madly CCing...
SOCIAL MEDIA IS KEEPING YOU SMALL

SOCIAL MEDIA IS KEEPING YOU SMALL

FollowFollow IThis blog might sting a little, especially if you’ve been sold the idea that social media alone is your golden ticket to business growth. But as ever, I’m going to serve it straight because if I don’t, who will? So, keep reading with an open mind,...
NUMBERS DON’T LIE… BUT ARE YOU LISTENING?

NUMBERS DON’T LIE… BUT ARE YOU LISTENING?

FollowFollow This blog might ruffle a few feathers, especially if you’re a die-hard fan of the “traditional” business advice, the kind that says success is all about hustle, grind and pushing harder. But bear with me, because what I uncovered in a recent podcast...
STOP WAITING FOR CONFIDENCE TO ARRIVE

STOP WAITING FOR CONFIDENCE TO ARRIVE

FollowFollow This blog may ruffle some feathers, but if you know me, you’ll know that I’m not here to serve up the palatable version of self-development (or business growth) just because it’s what everyone else is doing. I’m going to be honest about confidence,...
MEASURING THE IMMEASURABLE

MEASURING THE IMMEASURABLE

FollowFollow If there’s one question that PR Pros hate hearing (myself included) it’s: What’s the ROI of PR?  The reason we hate it is because you can’t measure the immeasurable; you can’t measure the impact that your brand is creating, or the relationships that...